From correlation to causation — measuring ad effectiveness at scale

Neyman Seminar
Apr 17, 2019 4:00pm to 5:00pm
Location: 
1011 Evans Hall
Status: 
Happening As Scheduled
Everyone has had that one ad for that one pair of shoes seem to follow them everywhere they go on the internet. Why does that happen? Especially if you already bought the shoes? To make sense of this, it's worth understanding how marketers have historically measured ad effectiveness -- and why the problem is harder than it seems. Beyond improvements in measuring ad effectiveness, this talk with...
Tamara Greasby, The Trade Desk