Learning in Google Ads, Machines and People

Neyman Seminar
Oct 17, 2018 4:00pm to 5:00pm
1011 Evans Hall
Happening As Scheduled
This talk is in two parts, both of which discuss interesting uses of experiments in Google search ads. In part 1 I discuss how we can inject randomness into our system to get causal inference in a machine learning setting. In part 2. I talk about experiment designs to measure how users learn in response to ads on Google.com.
Niall Cardin, Google