We consider the problem of estimating the support of a vector $\beta^* \in \mathbb{R}^{p}$ based on observations contaminated by noise. A significant body of work has studied behavior of $\ell_1$-relaxations when applied to measurement matrices drawn from standard dense ensembles (e.g., Gaussian, Bernoulli). In this paper, we analyze \emph{sparsified} measurement ensembles, and consider the trade-off between measurement sparsity, as measured by the fraction $\gamma$ of non-zero entries, and the statistical efficiency, as measured by the minimal number of observations $n$ required for exact support recovery with probability converging to one. Our main result is to prove that it is possible to let $\gamma \rightarrow 0$ at some rate, yielding measurement matrices with a vanishing fraction of non-zeros per row while retaining the same statistical efficiency as dense ensembles. A variety of simulation results confirm the sharpness of our theoretical predictions.